ELH Pools LLC, doing business as Above & Beyond Pools, Remodeling & Landscape (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our website at https://aboveandbeyondpoolremodeling.com (the “Website”) or otherwise interact with us.

By using our Website, you agree to the practices described in this Policy.

1. Information We Collect

We may collect the following categories of personal information:

• Personal Identifiers: Name, email address, phone number, mailing address
• Financial Information: Payment details processed through third-party payment providers
• Geolocation Data: IP address and approximate location data
• Device and Usage Data: Browser type, operating system, pages visited, time spent on pages
• Communications: Messages and inquiries submitted through our contact forms
• SMS Consent Data: Mobile phone numbers and consent records for SMS communications

This information is collected directly from you when you submit forms on our Website, or automatically through cookies and similar tracking technologies.

2. SMS Communications and Consent

This section specifically addresses how we collect and use your information for SMS (text message) communications.

2.1 Collection of SMS Consent

We collect your mobile phone number and explicit opt-in consent through a checkbox on our website forms. You must affirmatively check the consent box to be enrolled in our SMS program. The checkbox is unchecked by default.

2.2 Purpose of SMS Communications

We use your mobile phone number and SMS consent solely to send you communications from ELH Pools LLC dba Above & Beyond Pools, Remodeling & Landscape, including:

• Appointment reminders and scheduling confirmations
• Service updates and project status notifications
• Promotional offers related to our pool, remodeling, and landscape services
• Responses to your inquiries

2.3 No Third-Party Sharing of SMS Opt-In Data

IMPORTANT: SMS opt-in consent and phone numbers collected for SMS communications will NOT be sold, rented, leased, shared, or otherwise transferred to any third party for marketing purposes. Your opt-in data is used exclusively for communications from ELH Pools LLC dba Above & Beyond Pools, Remodeling & Landscape.

We may share your phone number with our SMS platform service provider (such as a messaging platform or CRM provider) solely to facilitate message delivery. Such service providers are contractually prohibited from using your data for any purpose other than delivering our messages on our behalf.

2.4 Opt-Out

You may opt out of SMS communications at any time by replying STOP to any message we send. You will receive a one-time opt-out confirmation and will receive no further SMS messages unless you opt back in. Opting out does not affect your ability to receive our services.

2.5 Message Frequency and Rates

Message frequency varies. Message and data rates may apply. ELH Pools LLC and mobile carriers are not responsible for delayed or undelivered messages.

2.6 Help

For help with our SMS program, reply HELP to any message or contact us at info@abpoolsaz.com or (480) 485-3194.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your inquiries and provide our pool, remodeling, and landscape services
• To process transactions and send related communications such as confirmations and receipts
• To send SMS messages as described in Section 2 above (with your consent)
• To send email marketing and promotional communications (you may unsubscribe at any time)
• To improve our Website and services based on how users interact with them
• To comply with applicable laws and legal obligations
• To protect the rights and safety of the Company, our customers, and others

4. How We Share Your Information

We do not sell your personal information to third parties for direct financial compensation. We may share your information in the following limited circumstances:

4.1 Service Providers

We share information with trusted third-party service providers who assist us in operating our business, such as payment processors (e.g., Stripe), email marketing platforms, SMS delivery platforms, website hosting providers, and analytics tools (e.g., Google Analytics). These providers are authorized to use your information only as necessary to provide services to us.

4.2 Legal Requirements

We may disclose your information when required by law, court order, or government request, or when necessary to protect our legal rights or the safety of our customers and staff.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the acquiring entity. We will notify you of any material changes to how your information is handled.

4.4 Advertising Networks (Non-Identifiable Data Only)

We may share non-identifiable, aggregated data with advertising networks such as Google Ads and Facebook Ads to improve ad targeting. This data cannot be used to identify you personally.

4.5 What We Do NOT Do

We do NOT:

• Sell your personal information for financial compensation
• Share your SMS opt-in data or phone number with third parties for their own marketing
• Share your personal information with affiliates or partners for their independent marketing use without your explicit consent

5. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to understand how users interact with our Website, personalize your experience, and measure the effectiveness of our marketing. You can control cookies through your browser settings. To opt out of interest-based advertising, visit: https://optout.networkadvertising.org

Disabling cookies may affect your ability to use certain features of our Website.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, to provide our services, or as required by law. SMS consent records are retained for a minimum of 4 years in accordance with TCPA requirements. You may request deletion of your personal information by contacting us at info@abpoolsaz.com, subject to any legal retention requirements.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for maintaining the security of your account credentials.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request correction of inaccurate or incomplete information
• Right to Deletion: Request deletion of your personal information (subject to legal exceptions) Right to Opt-Out: Opt out of the sale of your data or targeted advertising
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know about data sales and to opt out. To exercise any of these rights, please contact us at info@abpoolsaz.com.

9. Children’s Privacy

Our Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will promptly delete it. If you believe we have collected information from a child under 13, please contact us immediately at info@abpoolsaz.com.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

11. Do Not Track

Some browsers transmit Do Not Track (DNT) signals. Our Website may respond to DNT signals, but we cannot guarantee that all tracking will be disabled. For more information, visit https://globalprivacycontrol.org.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of this page indicates when the Policy was last revised. We may notify you of material changes via email or a notice on our Website. Your continued use of the Website after any changes constitutes your acceptance of the updated Policy.

13. Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

ELH Pools LLC dba Above & Beyond Pools, Remodeling & Landscape

1757 E Baseline Rd, Suite 114, Gilbert, AZ 85233 Email: info@abpoolsaz.com

Phone: (480) 485-3194 Contact Form: https://aboveandbeyondpoolremodeling.com/contact-us/